The CIOs and CTOs of today’s retail organizations play a central role in maximizing sales through the modernization of their technology stacks. This allows them to optimize supply chains, enable real-time data analysis, personalize marketing efforts, and enhance online and in-store shopping experiences. Such initiatives help create seamless omnichannel experiences that meet the demands of tech-savvy consumers, ultimately driving greater loyalty, sales conversion rates, and revenue. Discover more in this Total Retail article by GTT’s Jonathan Tinner.
